Social Media & Communications Lead

Role Description

Working closely with the Income Generation and Partnership Development Manager you will be expected to work collaboratively across the organisation to help us grow our income, work and impact in a sustainable way.

This role offers the opportunity to make a meaningful difference within a supportive and mission driven charity. If you are a skilled communicator, driven by purpose, enjoy creating compelling content and know how to use creative strategies to generate donations then scroll down for details on this opportunity.

KEY RESPONSIBILITIES:

Communications strategy to drive income generation:

· Design and implement a Communications Strategy, aligned to the Income Generation Strategy.

· Create engaging marketing materials and campaigns across various platforms (social media, email, website, print, etc) to enhance organsiational presence, interaction and attract/ retain supporters.

· Use creative and compelling approaches to promote the impact of fundraised income, to drive further income generation.

· Monitor and report on the effectiveness of communications and campaigns to inform return on investment and continued improvements.

Website development and maintenance

· Lead on enhancing, updating and maintaining the charity’s website to raise profile of the charity’s work and impact.

· Develop and implement strategies to increase website traffic, ensuring the site attracts and engages key audiences (including families, professionals, and supporters) through promotion of our services, campaigns and fundraising initiatives.

· Monitor website performance, user engagement and SEO trends, suggesting and implementing improvements to enhance functionality, user interaction, experience and visibility.

Social media

· Maintain and improve the charity’s social media presence by creating and scheduling engaging, accessible and informative content that resonates with a range of audiences including donors and supporters.

· Monitor social media platforms to ensure timely and appropriate responses to comments and messages.

· Proactively identify new opportunities to expand the Trust’s social media presence, increase engagement and reach wider audiences.

Content creation

· Develop creative multimedia content e.g. stories, videos, infographics, etc to increase awareness of the Trust and its work to enhance supporter engagement.

· Support and where required lead on the creation of campaigns and events to grow supporters and income.

Event Management & Sponsorship:

· Support the coordination of events (virtual or in-person) such as new service launches, promotional activities or networking opportunities that can contribute to raising profile of the Trust and/or promote income generation.

· Support in securing sponsorships and partnerships to help fund or promote events and campaigns.

Brand & promotion

· Maintain a strong and recognisable identity across all platforms through clear and consistent use of the Northorpe brand including tone and style.

· Promote Northorpe Hall as the specialist provider for children, young people and family support, ensuring that content reflects our professionalism, reputation for delivering high-quality services and positive outcomes.

· Build and maintain relationships with media outlets, journalists, and influencers to ensure the charity’s activities receive positive media coverage.

Analytics and reporting

· Track the performance of all digital communications, including website traffic, social media engagement and reach.

· Support the Income Generation & Partnership Development Manager to run and analyse reports e.g. from the CRM and other online fundraising platforms.

· Provide quarterly reports on communications performance including insights and recommendations for improvement.

General requirements

• Establish excellent relationships with staff, trustees, volunteers and external      stakeholders.

• Proactively grow knowledge and awareness of the children’s mental health sector and the Trust for use across all communications and income generating activity.

• Contribute to the safe and effective running of Northorpe Hall Child and Family Trust.

• Share skills and knowledge with colleagues.

• Undertake any other duties as instructed by the CEO